The platform is rolling out a new feature that enables them to cut down on the volume of AI-made videos appearing in their feeds. This move comes as the service revealed that it presently contains in excess of 1 bn content made with AI.
Testing and Rollout
The update is undergoing trials over the coming weeks before a global rollout. This advancement comes amid a increase in content created by AI, spurred by new video-generation tools.
AI Content on Other Platforms
It has been noted that almost one in 10 of the fastest-growing content creators on a competing service exclusively feature clips produced artificially. A significant portion of this output is deemed “AI slop”, a term for poor-quality, factory-style content that is typically absurd or bizarre.
Based on user feedback that many people like content created using AI tools, ranging from computer-generated images to educational videos, and we aim to provide users the option to increase or decrease of that, based on their own preferences,” stated a platform representative.
AI on the Platform
The service disclosed that there are currently 1.3 billion videos on its app tagged as AI-generated. Overall, more than 100 million media items are added to the app daily, making clips made by AI a relatively small part of its complete catalog.
User Control Features
Users will be capable of decrease or raise the amount of AI content they watch by using the content preference setting in the platform and choosing the AI content topic. Other topics that can already be modified under the tool encompass politics, fashion, aesthetics, and movement.
Content Labeling and Policies
TikTok’s rules require users to tag “realistic” AI-generated content, and it bans harmful fake videos of celebrities or emergencies. Any realistic artificial content that is not labeled can be deleted under its community policies.
Additionally, the app will from now on apply an artificially created tag to content produced via its own AI tools, or flagged by an collaborative effort for recognizing content made by AI. This measure is designed to stop users from seeking to evade the disclosure requirement.
AI Literacy Programs
The platform is additionally introducing a $2m educational fund for specialists and organizations to produce learning resources about responsible artificial intelligence. This program will benefit educational bodies specializing in educating coding and technology.
Moderation Strategy
TikTok has justified its safety measures, during discussion over proposals to make redundant numerous safety staff in the United Kingdom. TikTok is expected to reduce a significant number of roles in its trust and safety team in London, with labor groups and online safety experts expressing worry that staff are being displaced by AI moderation.
A trust and safety lead stated that people-led review would continue to be important, but artificial intelligence can shield workers by removing the most graphic content prior to it gets reviewed by staff. TikTok stated a 76% decrease in explicit and harmful content handled by content reviewers over the previous year due to reliance on its AI tools.
“We think that it’s essential to integrate humans and technology to maintain a secure environment,” the official commented. “We’ll have humans as integral to the approach, but we also think it’s very important to limit contact with dangerous material as swiftly, which is the area in which a lot of the machine support is making a difference work at speed.”
